Absolute Essentials of Marketing Research

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This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.

Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making...

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product_type_E-book
epub
Price
19.99 £

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.

Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making...

Read more
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  • Formats: epub
  • ISBN: 9781000523348
  • Publication Date: 28 Dec 2021
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM