Acquired Taste

How Unpleasant Things Become Irresistible MarketsThis book is a forensic examination of one of the most powerful and misunderstood forces in global capitalism: the engineered normalization of products that are, at first contact, biologically rejected. Cigarettes burn the throat and lungs. Beer is bitter, harsh, and often unpleasant on first exposure. Yet both evolved into multi-trillion-dollar eco...