Activation Imperative

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How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment?

How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results?

In The Activation Imperative, William Rosen and Laurence...
Read more
product_type_E-book
pdf
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23.14 £ * Old Price 57.00 £
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment?

How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results?

In The Activation Imperative, William Rosen and Laurence...
Read more
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  • Formats: pdf
  • ISBN: 9781442257054
  • Publication Date: 29 Nov 2016
  • Publisher: Rowman & Littlefield Publishers
  • Product language: English
  • Drm Setting: DRM