Advances in National Brand and Private Label Marketing
The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.
The three-day event covered a wide range of topics from varied fields including retailing, marketing,...
The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.
The three-day event covered a wide range of topics from varied fields including retailing, marketing,...