Advertising Basics!

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Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis.

The book begins with a brief history which gives the reader an understanding of how advertising has e...
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22.00 £
Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis.

The book begins with a brief history which gives the reader an understanding of how advertising has e...
Read more
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  • Formats: pdf
  • ISBN: 9788132103905
  • Publication Date: 5 Mar 2004
  • Publisher: SAGE Publications
  • Product language: English
  • Drm Setting: DRM