
Advertising in MENA Goes Digital
An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments.
Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technol...
An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments.
Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technol...