Advertising International

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A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
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pdf
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25.99 £ * Old Price 32.99 £
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
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  • Formats: pdf
  • ISBN: 9781134942381
  • Publication Date: 20 Sept 2005
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM