Advertising Management

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Advertising is a form of communication that includes the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Commerci...

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Advertising is a form of communication that includes the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Commerci...

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  • Formats: pdf
  • ISBN: 9789354117237
  • Publication Date: 30 Jun 2012
  • Publisher: Anmol Publications PVT. LTD.
  • Product language: English
  • Drm Setting: DRM