
Advertising Management
This publication titled, "Advertising Management", provides readers with an introduction to advertising and advertisement. Attempts have been made towards understanding the aims and objectives of media advertising agencies. An introductory overview of advertising management is given. The publication focuses on elements and dimensions of advertising management. An overview of relations among advert...
This publication titled, "Advertising Management", provides readers with an introduction to advertising and advertisement. Attempts have been made towards understanding the aims and objectives of media advertising agencies. An introductory overview of advertising management is given. The publication focuses on elements and dimensions of advertising management. An overview of relations among advert...