American Automobile Advertising, 1930-1980
This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s.
Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical imp...
This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s.
Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical imp...
