Basic Marketing Research
Available
For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
The full text downloaded to your computer
With eBooks you can:
- search for key concepts, words and phrases
- make highlights and not...
Read more
product_type_E-book
pdf
Price
44.99 £
For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
The full text downloaded to your computer
With eBooks you can:
- search for key concepts, words and phrases
- make highlights and not...
Read more
Follow the Author
