Beyond Digital: A Brand Approach for more Relevance

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Brands primarily have to develop a relevant relationship with people - independent of online or offline channels and short-lived marketing trends. With the Relevance Methodology, Kai Platschke offers a proven method for developing sustainable relationships with your customers. This makes your brand and its message digital-ready - without requiring you to take to Twitter or Snapchat yourself. The p...
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epub
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26.99 £
Brands primarily have to develop a relevant relationship with people - independent of online or offline channels and short-lived marketing trends. With the Relevance Methodology, Kai Platschke offers a proven method for developing sustainable relationships with your customers. This makes your brand and its message digital-ready - without requiring you to take to Twitter or Snapchat yourself. The p...
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  • Formats: epub
  • ISBN: 9783648106570
  • Publication Date: 12 Sept 2017
  • Publisher: Haufe-Lexware GmbH & Co. KG
  • Product language: English
  • Drm Setting: DRM