Beyond Listening
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A groundbreaking guide to making one of marketing''s most important resources more effective
When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn''t be taken apart. Fortunately, in this case, Nabisco didn''t heed the researchers'' advice. Each year, companies spend ...
When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn''t be taken apart. Fortunately, in this case, Nabisco didn''t heed the researchers'' advice. Each year, companies spend ...
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A groundbreaking guide to making one of marketing''s most important resources more effective
When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn''t be taken apart. Fortunately, in this case, Nabisco didn''t heed the researchers'' advice. Each year, companies spend ...
When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn''t be taken apart. Fortunately, in this case, Nabisco didn''t heed the researchers'' advice. Each year, companies spend ...
Read more
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