Brand Desire

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Perlmutter, Kevin

E-book

epub

32.99 £

How can brands attract and retain customers more effectively by understanding people's emotional motivations?Brand Desire is a strategic playbook for business leaders, branding professionals and students who want proven techniques to achieve measurable results through emotionally intelligent decision-making. Written by pioneering brand strategist Kevin Perlmutter, this modern-day approach combines...

E-book

epub

32.99 £

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Perlmutter, Kevin

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Formats: epub
Accessibility Summary: This publication meets EPUB Accessibility and WCAG-AA requirements. It is screen-reader friendly and accessible to persons with disabilities. Images, tables, list items and complex formatting are defined with accessible structural markup. There are various accessibility features: alternative text and long descriptions for images, TOC, page-list, landmark, reading order, structural navigation, index and semantic structure. There are multiple links to figures and tables but no back links.
Access Mode: Visual, Auditory, Tactile
Access Mode Sufficient: Visual
Accessibility Feature: All non-decorative content supports reading without sight, Appearance of all textual content can be modified, ARIA roles provided, Compliance certification by (URL), EPUB Accessibility Specification 1.0 AA, Full alternative textual descriptions, Index navigation, No reading system accessibility options actively disabled (except), Print-equivalent page numbering, Publisher contact for further accessibility information, Publisher web page for detailed accessibility information, Short alternative textual descriptions, Single logical reading order, Table of contents navigation, Use of high contrast between text and background color, Visualized data also available as non-graphical data, WCAG level AA, WCAG v2.1
ISBN: 9781398621084
Publication Date: 3 Jul 2025
Publisher: Kogan Page
Product language: English
Drm Setting: DRM