Brand Global, Adapt Local

Brand Global, Adapt Local

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Kelly, NatalyKelly, Nataly, Ray, Katherine Melchior

Building global brands provides companies with access to new markets, new opportunities and new ideas that can stimulate innovation and diversify revenue streams. However, with new opportunities comes additional challenges that marketers need to navigate in order to build an international brand.

If a brand wants to thrive in an international market, it needs to understand the different consumers ...

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E-book
epub
Price
29.99 £

Building global brands provides companies with access to new markets, new opportunities and new ideas that can stimulate innovation and diversify revenue streams. However, with new opportunities comes additional challenges that marketers need to navigate in order to build an international brand.

If a brand wants to thrive in an international market, it needs to understand the different consumers ...

Read more
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  • Formats: epub
  • Accessibility Summary: This publication meets EPUB Accessibility and WCAG-AA requirements. It is screen-reader friendly and accessible to persons with disabilities. Images, tables, list items and complex formatting are defined with accessible structural markup. There are various accessibility features: alternative text and long descriptions for images, TOC, page-list, landmark, reading order, structural navigation, index and semantic structure. There are multiple links to figures and tables but no back links.
  • Access Mode: Visual, Auditory, Tactile
  • Access Mode Sufficient: Visual
  • Accessibility Feature: All non-decorative content supports reading without sight, Appearance of all textual content can be modified, ARIA roles provided, Compliance certification by (URL), EPUB Accessibility Specification 1.0 AA, Full alternative textual descriptions, Index navigation, No reading system accessibility options actively disabled (except), Print-equivalent page numbering, Publisher contact for further accessibility information, Publisher web page for detailed accessibility information, Short alternative textual descriptions, Single logical reading order, Table of contents navigation, Use of high contrast between text and background color, Visualized data also available as non-graphical data, WCAG level AA, WCAG v2.1
  • ISBN: 9781398619814
  • Publication Date: 3 Jun 2025
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM