Brand Global, Adapt Local

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Building global brands provides companies with access to new markets, new opportunities and new ideas that can stimulate innovation and diversify revenue streams. However, with new opportunities comes additional challenges that marketers need to navigate in order to build an international brand.

If a brand wants to thrive in an international market, it needs to understand the different consumers ...

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29.99 £ * Old Price 400.00 £

Building global brands provides companies with access to new markets, new opportunities and new ideas that can stimulate innovation and diversify revenue streams. However, with new opportunities comes additional challenges that marketers need to navigate in order to build an international brand.

If a brand wants to thrive in an international market, it needs to understand the different consumers ...

Read more
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  • Formats: pdf
  • ISBN: 9781398619814
  • Publication Date: 3 Jun 2025
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM