Brand, Label, and Product Intelligence

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This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. 
It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavio...
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product_type_E-book
epub
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149.50 £
This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. 
It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavio...
Read more

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  • Formats: epub
  • ISBN: 9783030958091
  • Publication Date: 28 Mar 2022
  • Publisher: Springer International Publishing
  • Product language: English
  • Drm Setting: DRM