Brand Management

Brand Management

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Bjerre, Mogens (Copenhagen Business School, Denmark)Bjerre, Mogens (Copenhagen Business School, Denmark), Knudtzen, Charlotte F. (Copenhagen Business School, Denmark), Heding, Tilde (Copenhagen Business School, Denmark)

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the ''quick fixes'' of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

A highly regarded textbook, this fully updated third edition brings fresh perspe...

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product_type_E-book
epub
Price
42.99 £
product_type_E-book
pdf
Price
42.99 £

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the ''quick fixes'' of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

A highly regarded textbook, this fully updated third edition brings fresh perspe...

Read more
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  • Formats: epub
  • ISBN: 9781000065527
  • Publication Date: 10 May 2020
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM