Brand Protection in the Online World

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The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be e...

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400.00 £

The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be e...

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  • Formats: pdf
  • ISBN: 9780749478704
  • Publication Date: 3 Dec 2016
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM