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In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world''s most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.
Based on the largest study ever conducted on how our five senses affect the creation of brands,...
Based on the largest study ever conducted on how our five senses affect the creation of brands,...
Read more
E-book
epub
Price
12.99 £
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world''s most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.
Based on the largest study ever conducted on how our five senses affect the creation of brands,...
Based on the largest study ever conducted on how our five senses affect the creation of brands,...
Read more
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