BRAND sense

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In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world''s most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.
Based on the largest study ever conducted on how our five senses affect the creation of brands,...
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E-book
epub
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12.99 £
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world''s most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.
Based on the largest study ever conducted on how our five senses affect the creation of brands,...
Read more
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  • Formats: epub
  • ISBN: 9781439103456
  • Publication Date: 16 Jun 2008
  • Publisher: Free Press
  • Product language: English
  • Drm Setting: DRM