Bridging the Gap in the Growing Athleisure Market. A Location Analysis and Customized Pop-Up Store Proposal for Outdoor Voices

Project Report from the year 2022 in the subject Business economics - Market research, grade: 1,0, Hult International Business School, language: English, abstract: Athleisure is a market that has been growing since the beginning of the two thousand, receiving more strength. Growing exponentially in recent years thanks to the pandemic, changes in fashion and lifestyle as well as society's perceptio...