Building Brand Equity and Consumer Trust Through Radical Transparency Practices

Building Brand Equity and Consumer Trust Through Radical Transparency Practices

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Samonikov, Marija GogovaSamonikov, Marija Gogova, Veselinova, Elena
E-book
epub
Price
215.00 £
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  • Formats: epub
  • ISBN: 9781522524199
  • Publication Date: 13 Jul 2017
  • Publisher: IGI Global
  • Drm Setting: DRM