Challenger Sale
THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD
Matthew Dixon and Brent Adamson share the secret to sales success: don''t just build relationships with customers. Challenge them!
What''s the secret to sales success?
If you''re like most business leaders, you''d say it''s fundamentally about relationships - and you''d be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB ha...
THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD
Matthew Dixon and Brent Adamson share the secret to sales success: don''t just build relationships with customers. Challenge them!
What''s the secret to sales success?
If you''re like most business leaders, you''d say it''s fundamentally about relationships - and you''d be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB ha...
