Complete Copywriter

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Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them.

As marketing becomes more multi-platformed, more measurable and enabled by digital tools and regenerative-AI, marketing communications must be increasingly nuanced, responsive an...

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product_type_E-book
epub
Price
195.00 £

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them.

As marketing becomes more multi-platformed, more measurable and enabled by digital tools and regenerative-AI, marketing communications must be increasingly nuanced, responsive an...

Read more
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  • Formats: epub
  • ISBN: 9781398613546
  • Publication Date: 3 Jan 2025
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM