Concise Encyclopedia of Advertising

Available
0
StarStarStarStarStar
0Reviews

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide!

As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation o...

Read more
product_type_E-book
epub
Price
63.99 £

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide!

As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation o...

Read more
Follow the Author

Options

  • Formats: epub
  • ISBN: 9781317787303
  • Publication Date: 2 Jan 2014
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM