Concise Encyclopedia of Advertising
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide!
As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation o...
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide!
As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation o...
