Consumer India

A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha''s intelligence vividly illuminates the intersection of culture and commerce in New India.
Adam Morgan
Founder
eatbigfish

Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so...