Consumer Nationalism and Barr's Irn-Bru in Scotland

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This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began ...

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This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began ...

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  • Formats: pdf
  • ISBN: 9783030533823
  • Publication Date: 1 Oct 2020
  • Publisher: Springer International Publishing
  • Product language: English
  • Drm Setting: DRM