Consuming Happiness
This book offers a collection of scholarly writing on the meanings of happiness in relation to consumption.
The concept of happiness in relation to consumption deserves critical attention. While administrative marketing scholars might take for granted the notion that consumption and brand engagement produces positive affects in consumers, such as enjoyment and thrill, more analysis and theoretical ...
This book offers a collection of scholarly writing on the meanings of happiness in relation to consumption.
The concept of happiness in relation to consumption deserves critical attention. While administrative marketing scholars might take for granted the notion that consumption and brand engagement produces positive affects in consumers, such as enjoyment and thrill, more analysis and theoretical ...