Contemporary Selling
Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach.
The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. It is a comprehensive, holi...
Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach.
The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. It is a comprehensive, holi...
