Corporate Reputation of Multinational Corporations

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Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also institutional differences between countries as well as firm-specific resources in a country influen...
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Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also institutional differences between countries as well as firm-specific resources in a country influen...
Read more
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  • Formats: pdf
  • ISBN: 9783658197643
  • Publication Date: 24 Oct 2017
  • Publisher: Springer Fachmedien Wiesbaden
  • Product language: English
  • Drm Setting: DRM