Customer Loyalty Solution

Customer Loyalty Solution

Available
0
StarStarStarStarStar
0Reviews
Hughes, Arthur MiddletonHughes, Arthur Middleton

How Today''s Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs

Database marketing is today''s most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers from Land''s End to IBM are using today''s new breed ...

Read more
E-book
pdf
Price
29.66 £

How Today''s Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs

Database marketing is today''s most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers from Land''s End to IBM are using today''s new breed ...

Read more
Follow the Author

Options

  • Formats: pdf
  • ISBN: 9780071429047
  • Publication Date: 13 Mar 2003
  • Publisher: McGraw Hill LLC
  • Product language: English
  • Drm Setting: DRM