Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing
Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today''s empowered consumers and encourages the development of meaningful, profitable relationships ...
Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today''s empowered consumers and encourages the development of meaningful, profitable relationships ...
