Customers' Perception of the Direct Sales Model in the Automotive Industry
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Seminar paper from the year 2024 in the subject Business economics - Market research, grade: 1,3, University of Mannheim (Sales and Services Marketing), language: English, abstract: This paper explores the impact of the direct sales model on customer perception within the automotive industry, particularly in the context of digital transformation accelerated by the COVID-19 pandemic. By comparing t...
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Seminar paper from the year 2024 in the subject Business economics - Market research, grade: 1,3, University of Mannheim (Sales and Services Marketing), language: English, abstract: This paper explores the impact of the direct sales model on customer perception within the automotive industry, particularly in the context of digital transformation accelerated by the COVID-19 pandemic. By comparing t...
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