Digital Public Relations and Marketing Communication Trends in Africa

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The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is among the first to present an edited collection of chapters on digital and influencer marketing authored ...

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The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is among the first to present an edited collection of chapters on digital and influencer marketing authored ...

Read more

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  • Formats: pdf
  • ISBN: 9781040039540
  • Publication Date: 7 Jun 2024
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM