e-Business - A Jargon-Free Practical Guide

''e-Business: a jargon-free practical guide'' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century.

With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why busines...