Encyclopaedia of Customer Relationship Management Strategy, Tools and Techniques (Strategies in Customer Relationship Management)
Customer relationship management is an information industry term for methodologies, software and usually lnternet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database of its customers that describes relationships in sufficient detail so that management, salespeople, people providing service and perhaps the custome...
Customer relationship management is an information industry term for methodologies, software and usually lnternet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database of its customers that describes relationships in sufficient detail so that management, salespeople, people providing service and perhaps the custome...
