Encyclopaedia Of Modern Methods And Techniques In Customer Relationship Management (Trends And Strategies In Customer Service Excellence

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. This Encyclopedia of Modern Methods and Techniques in Customer Relationship Management explains what Customer Relationship Management is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support c...