Essentials of Corporate Communication

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This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.

The authors, leading ...

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product_type_E-book
pdf
Price
190.00 £

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.

The authors, leading ...

Read more

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  • Formats: pdf
  • ISBN: 9781134335060
  • Publication Date: 7 Aug 2007
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM