Executive's Guide to Corporate Events and Business Entertaining

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An industry expert shows readers how to get the best return on investment from corporate events

Corporate events and business entertaining are a major part of a company''s communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. Th...

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epub
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21.99 £
An industry expert shows readers how to get the best return on investment from corporate events

Corporate events and business entertaining are a major part of a company''s communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. Th...

Read more
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  • Formats: epub
  • ISBN: 9780470739013
  • Publication Date: 9 Dec 2009
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM