Four Day Creative Brief
The Four Day Creative Brief is a practical guide to writing a creative brief - the document used as a spring board to advertising campaigns and any communication geared to the masses. It walks the reader step by step through the research, writing and presentation that goes on in a strategist''s typical day, helping to build confidence and clarity into the process for up and coming professionals.
The Four Day Creative Brief is a practical guide to writing a creative brief - the document used as a spring board to advertising campaigns and any communication geared to the masses. It walks the reader step by step through the research, writing and presentation that goes on in a strategist''s typical day, helping to build confidence and clarity into the process for up and coming professionals.
