From Brand Vision to Brand Evaluation
Seeing the world''s biggest brands gain ground over the world''s markets, you can''t deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works.
This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Bran...
Seeing the world''s biggest brands gain ground over the world''s markets, you can''t deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works.
This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Bran...
