Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
The definitive guide to PR and communications—updated with the newest social media and brand-reputation tools and techniques
The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as...
The definitive guide to PR and communications—updated with the newest social media and brand-reputation tools and techniques
The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as...
