Hidden Wealth of Customers

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Introducing “return on relationship” with your most valued customers

The traditional model of growing your business—by relying on employees in sales, marketing, and product development—is dying. Today’s most successful companies are taking a different approach: getting customers to market, sell, and create products for them.

In assessing client value, most companies look at the money paid for their ...
Read more
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80.97 £
Introducing “return on relationship” with your most valued customers

The traditional model of growing your business—by relying on employees in sales, marketing, and product development—is dying. Today’s most successful companies are taking a different approach: getting customers to market, sell, and create products for them.

In assessing client value, most companies look at the money paid for their ...
Read more
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  • Formats: pdf
  • ISBN: 9781422184004
  • Publication Date: 15 May 2012
  • Publisher: Harvard Business Review Press
  • Product language: English
  • Drm Setting: DRM