History of Indian Advertising in Ten-and-a-half Chapters
In the last hundred-odd years, advertising in India has given us life-altering stuff.
It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like pizza as much as the next Italian - as long as Domino''s puts keema do pyaza on it and tempts us with ''Hungry kya?'' It has made us...
In the last hundred-odd years, advertising in India has given us life-altering stuff.
It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like pizza as much as the next Italian - as long as Domino''s puts keema do pyaza on it and tempts us with ''Hungry kya?'' It has made us...
