How Cool Brands Stay Hot

How Cool Brands Stay Hot

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Behrer, MattiasBehrer, Mattias, Bergh, Joeri Van Den

WINNER: Berry-AMA Book Award 2012 (1st edition)
WINNER: Expert Marketing Magazine''s Marketing Book of the Year Award 2011 (1st edition)

How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant,...

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E-book
epub
Price
400.00 £

WINNER: Berry-AMA Book Award 2012 (1st edition)
WINNER: Expert Marketing Magazine''s Marketing Book of the Year Award 2011 (1st edition)

How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant,...

Read more
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  • Formats: epub
  • ISBN: 9780749477219
  • Publication Date: 3 Apr 2016
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM