How to Build Your Brand
Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO''s cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce.
Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What these books don''t offer are the "how to''s" of branding. This book empowers readers by teaching them the au...
Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO''s cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce.
Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What these books don''t offer are the "how to''s" of branding. This book empowers readers by teaching them the au...
