How To Predict What People Will Buy: The Subconscious Psychology Vital to Successful Product Design

How To Predict What People Will Buy by Louis Cheskin is a groundbreaking exploration into the psychology of consumer behavior and the science of marketing. As a pioneering figure in the field of market research and product design, Cheskin offers readers a deep dive into the methods and principles that can accurately forecast consumer preferences and purchasing decisions.

In this insightful book, Ch...