Human and Smart Marketing
Available
This is the inaugural volume of the book series "e;European Marketing Academy Insights"e;, a flagship publication of the European Marketing Academy (EMAC). This volume, which showcases top research from the EMAC Spring Conference 2025, was developed through a rigorous two-stage review process, and presents high-impact contributions under the theme “Human and Smart Marketing: Strategic Transitions ...
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E-book
epub
Price
149.50 £
This is the inaugural volume of the book series "e;European Marketing Academy Insights"e;, a flagship publication of the European Marketing Academy (EMAC). This volume, which showcases top research from the EMAC Spring Conference 2025, was developed through a rigorous two-stage review process, and presents high-impact contributions under the theme “Human and Smart Marketing: Strategic Transitions ...
Read more