Influencer Marketing

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Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation.The ‘ecosystems’ this creates are full of these critically important peopl...
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E-book
epub
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45.99 £
Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation.The ‘ecosystems’ this creates are full of these critically important peopl...
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  • Formats: epub
  • ISBN: 9781136395901
  • Publication Date: 28 Jan 2008
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM